Constellation Club

Social Media and Email Marketing Strategy and Design

Constellation Club is a monthly subscription-based community created by Aliza Kelly, a popular Astrologer and content creator based in New York. We worked together on a marketing campaign to create viral shareable posters promoting the brand's bi-monthly meet-ups. As the sole graphic designer and creative director, I designed a visual identity and produced multiple assets for the bi-monthly marketing campaigns.

The client was looking for nostalgic, bright, and eye-catching visuals to market to their Millennial client who is interested in astrology. I used inspiration from risograph prints, trapper keeper designs, and 90s illustrative styles to create an updated identity that would spark nostalgia while staying true to the astrology symbolism. I used custom typography and custom illustration to create engaging visuals that became viral sensations on social media. We increased engagement by 55%, social media followers by 122%, email click-throughs improved, and subscriptions sales increased through our 6-month campaign