Communications/Art Direction/Content Creation

Gentle Guide is a B2B tech brand that creates digital products in scheduling, testimonials, and ratings for service providers in the alternative medicine, wellness, and spirituality space. Marketing to service providers, I created a full communications strategy for web, social, and internal networks.

Using video as a marketing, branding, and communications tool I created short-form video content, informational videos, and advertisements that targeted our demographic while standing out from competitors.

For social media, I designed a high-output content strategy plan that included member profiles, value-based content for our community (quotes, horoscopes, infographics), and engagement-optimized posts that fostered a deeper sense of brand affinity and community.